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May 22 - Statement of the Association of Fundraising Professionals Regarding Fundraising Costs for Charitable Organizations And CNN Story on the National Veterans Foundation
(Arlington, VA) The Association of Fundraising Professionals (AFP) has issued the following statement by Andrew Watt, president and CEO, in response to recent news stories in CNN and elsewhere about direct mail and fundraising costs. ... more >
May 22 - Exploring Why Some Pledges Go Unfulfilled
Little data exists for measuring slippage of multiyear pledges to capital or endowment campaigns. A recent survey offers a glimpse at this phenomenon. ... more >
May 21 - Calling All AFP Members – Nominations Are Open!
(May 22, 2012) Canadian AFP members have the power to influence the focus and direction of the association in a very concrete way, by participating in The AFP Foundation for Philanthropy – Canada and the AFP Canada Council’s nominations process. ... more >
May 20 - The Third Way – Celebrating Cause Marketing
(May 22, 2012) There are at least three ways to think of the exchange of money between a donor and a nonprofit. First is philanthropy; a donation with little expectation of recognition. Second is sponsorship; this is the case of marketing money being provided to a nonprofit to promote the company tied to the event or program. The third way is cause marketing; when a company puts the power of its brand and marketing behind a cause for mutual benefit. ... more >
May 20 - Write a Book! Questions to Ask Yourself Before Submitting a Book Proposal
(May 22, 2012) Having access to the experience of various mentors and teachers is as important to those working in the nonprofit sector as any other professional discipline. It is in this way that we are able to grow and advance philanthropy as a voluntary action for the public good. ... more >